Ever since July 2008 and the launch of the Apple App store, the world of mobile internet has been in a constant state of change. Up until this point, Steve Jobs and the rest of the Apple marketing machine had been all about providing the best possible mobile browser, and the best mobile websites. They even had a page on the main Apple website promoting pages that worked the best in the fledgling iPhone OS (now iOS) browser. Following the launch of the App Store, the focus of mobile internet has changed, moving steadily away from in-browser experiences and edging ever closer to a world where apps are king.
With the ever-growing popularity of Android, and the diverse range of other platforms available – including HP (Palm) WebOS, Blackberry OS, Samsung Bada, HTC Brew and Windows Phone 7, Nokia MeeGo and Symbian – many businesses are left with a choice:
- Do we produce an app for every platform? At a huge cost and long timeline, this option isn’t available to all businesses.
- Do we pick one platform and hope our target market finds us? Risky again, if you get it wrong then you need to start again.
Luckily there is another option. Whilst many developers have been moving towards the ‘app model’, there has also been a great deal of innovation in the ‘mobile browser’ space, and with the emergence of jQuery mobile, developers now have a real alternative to developing custom apps for each platform. Read More
Being a custodian for the digital representation of a brand with such a rich history as Caterham Cars can sometimes be a daunting task. With an army of loyal fans who use their ‘Sevens’ for anything from popping to the shops through to overtaking super cars at organised track-days around the world, there is a responsibility that comes with the job of moving the brand forwards and expanding the digital presence of the business.
Recently, Caterham approached us with details of their latest venture – an exciting partnership with another iconic name in British Motorsport history (and future) Lola Cars. Caterham and Lola had been working together for some months now to produce a car that combined the best elements of both marques, and that project was to culminate with a launch at the fast approaching Autosport International 2011. Read More
